Mayla, a mission-driven storytelling organization, will use compelling stories to instill hope, inspire connection to nature, and grow an engaged, highly creative, and inclusive community. Mayla means “community” in Sanskrit, and we intend to use community building online to enable viewers to deepen their engagement to people and nature within the places where they live. We will 1) use beautifully crafted, uplifting stories to enable viewers to engage with people who support nature, 2) feature curated ideas from partner institutions, blogs, and the news that highlight realistic potential solutions and sources of hope about the future of the planet, and 3) highlight ways for viewers to engage online and to act within their own communities.
Our first initiative, “Who Protects Nature?” will feature stories that illuminate a diversity of perspectives, places, and experiences. Plans for future content include stories that feature girls speaking about nature and their aspirations (“I Am the Storm”), that support multi-faith outreach for the environment (“Speak for the Trees”), and that highlight politically conservative work for the environment (“Conservative Voices of Hope”). Because building community is our primary focus, we expect that our website audience will include our content creators, partners and sponsors, and that members of the audience will become contributors. For example, someone visiting our website may pitch a story about a neighbor who leads an annual river cleanup, or we may jointly fundraise with a partner to produce stories about the individuals that helped designate nearly 40 Bee Cities around the country.
How will we grow community?
We will grow community online through our website, newsletter, and stories shared through social media. In seeking out and telling stories, we will intentionally build a constantly expanding network of nature-protectors, storytellers and partner organizations. The website will be global in terms of the community and the stories we tell. However, we are most interested in expanding connections within local communities, and in growing connections between people and nature in the places where they live.
On-the-ground community building will be partner-led, and derived from the ideas of our audience. Through partners, we will co-host events that connect our community members to each other, such as parties, picnics, art and service projects in local parks, panel presentations, and film screenings.